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Tommy Hilfiger: Fashion as Entertainment and Pop Culture
Nov
Ahead of the Spring/Summer 2025 collection showcase at New York Fashion Week, ELLE Vietnam had the privilege to sit down with Tommy Hilfiger, the founder of the eponymous brand that has left a remarkable imprint on global fashion with its quintessentially American Preppy style.
Reflecting on 40 Years of Tommy Hilfiger
How do you feel looking back on 40 years since opening your first store?
I often feel nostalgic because time seems to have passed so quickly. Sometimes I wish I could go back and truly savor every moment. However, I also constantly think about the future—how I and my brand can continue to thrive and succeed. I’m deeply grateful for everything we’ve achieved.
The Timelessness of Preppy Style
Tommy Hilfiger introduced Ivy League-inspired Preppy style to the masses. Why does Preppy never go out of fashion?
Preppy is ingrained in American fashion and never fades away. It might surge in popularity at certain times and quiet down at others, but it remains ever-present because Preppy embodies classic American style. That timelessness translates to confidence and comfort. We keep it “cool” and engaging by incorporating trend-defining elements, exaggerated proportions, or unexpected details. Our approach ensures Preppy remains fresh and relevant.
How has Preppy evolved in Tommy Hilfiger collections?
Preppy is constantly evolving. Sometimes people prefer oversized silhouettes, at other times more fitted ones. There are moments for bold colors or large logos, and other times for minimalism. It all begins with classic vintage designs, and from there, we ask ourselves: How can we make it modern and exciting while preserving its original essence?
The Intersection of Fashion and Pop Culture
Music and fashion have always been interconnected in Tommy Hilfiger’s world. Why is this connection important to you?
You could say it’s music and fashion, but I see it as fashion and entertainment—a fusion of fashion, art, music, entertainment, sports, and celebrity culture. It’s all part of pop culture, which is how we connect our brand with audiences and customers.
What is the future of fashion shows for Tommy Hilfiger and the industry at large?
Fashion shows can sometimes feel repetitive, but they also hold immense potential for excitement. A fashion show, much like a music concert, brings people together for an immersive experience. It’s about more than just showcasing clothes—it’s entertainment. If I were to choose something alongside fashion, it would be music.
Championing Diversity and Inclusion
Tommy Hilfiger is known for promoting diversity and inclusivity. Why is this mission significant to you?
For 40 years, Tommy Hilfiger has prioritized building a brand that values diversity and inclusivity for everyone, including minorities and individuals with disabilities. I believe we must lead by example and inspire others to join us. Everyone deserves equal opportunities, regardless of skin color, origin, or physical ability.
The Vision for the Next Decades
What is your vision for Tommy Hilfiger in the next 10–20 years?
We aim to expand globally, opening new stores with innovative designs. Our focus will extend to women’s collections, accessories, home decor, and beauty products. The goal is to cement our place as the most iconic American lifestyle brand worldwide.
Advice for Aspiring Designers
What advice would you give young designers entering today’s highly competitive fashion industry?
First, create beautiful garments using high-quality materials with impeccable craftsmanship, a unique style, and reasonable pricing. Balance these elements in every collection. Next, ensure your production is prepared to execute your ideas flawlessly because even small mistakes, like incorrect colors or poor fits, can lead to failure. Finally, approach everything with precision and care. Fashion design is like baking—one wrong ingredient, and the whole recipe can go wrong.
